Week 2 Part 1:

In my opinion the social media platform used for personal engagement may depend on the age of the user.  I personally prefer Instagram for personal use because was an early adopter to allow users to customize their posts / pics to reflect their personality. Short term engagement platforms such as SnapChat leans towards the younger crowd which want to offer a quicker not as detailed glimpse into their personal life w/o the tasking of writing and editing as much. Plus the disappearing option adds into the here now gone later mentality. Facebook I think has more engagement with mid aged adults who want to have more ideas and words exchanged in dialogue.  Do you think age determines which social platform you use? Is there an inappropriate platform for an age group?

I feel that Facebook is a stronger platform for brick and mortar and service related businesses.  Facebook has better local community engagement and consumers can easily find businesses on FB due to their geo targeting.  For product and online sales / services, Instagram I think is a better option.  Instagram does a better job in connecting more engagement outside of your normal thought of group of consumers. Their use of #'s and place locations makes it easy for consumers to find a certain product or solve a problem, which may lead to a product or a service. I have used Instagram to find a solution for my thick hair. Have you used a social media platform to solve a personal problem?

Now, I think Facebook and Instagram can be inter changeable with their focus on consumers but how they write their content copy needs to be altered a bit for each specific platform.  However, I think what's more important is take into consideration the age demographic which is the target goal. If you're target consumers are in their young teens then SnapChat would probably be better with a short Snap story. Their curiosity is higher so they will view the "story". Adults, they want to know ahead of time what the narrative is and what to expect when they read / visit / click your post. Do you think age is important in determining which social media platform to utilize for business?