Week 5 Post 2:

Target Market for my business entity will vary in scope and demographical bases. I look to connect to those who support our military community and the charities that support those who have served. The age range will have a wide range from 18 to 80. Education is not a factor in directing the marketing plan. Ethnicity is not "seen" as important rather than the country that you reside in, which in for this project, a United States citizen. Gender target is for both, female and male. To include those who identify themselves as gender neutral as well. Income target will be above the US poverty line for 2019. The most important psychographic in this campaign are the values and attitudes towards supporting military entities and American pride.